Friday, 9 March 2012

“It’s Just Baby Fat!”


Formula fed babies are fatty bunters, and a doll on the market aims to capitalise on this obesity epidemic. Resembling mini sumo-wrestlers, “Lots to Love Babies” are morbidly obese baby dolls with multiple skin folds, chunky thighs and an impressive set of moobs. The dolls perpetuate the myth that ‘babies are supposed to be fat’. This myth undermines breastfeeding because as formula fed babies gain weight more rapidly overall, breastfeeding mothers often worry that their babies don’t measure up. This commonly leads to nursing mums questioning “is my baby getting enough?” as well as other people misinterpreting the breastfed baby’s lean physique.



The “Lots to Love” baby dolls come with extra large babygro (to incorporate all those tires of fat), a dummy (to pacify him between meals), a bottle (of course), a bib (for premature weaning), and curiously a potty (kid looks a little too young for that?) It is perhaps no coincidence that the doll’s brand name “Lots to Love” sounds an awful lot like the mantra of the fat acceptance movement: “more to love”.


The slogan on the box reads: “It’s just baby fat!”, almost as if the infant has to apologetically justify their bulk.


Bottle-feeding babies can set them up for a lifetime of heart disease and obesity. Accordingly, the manufacturer of these dolls didn’t stick with babies. They have also produced a line of obese toddlers that share similar impressive skin folds and moobs.


What’s my opinion on the dolls? Well, if companies insist on including bottles as prerequisite accessories for baby dolls, it’s only right that they show the realistic consequences of bottle-use.


UPDATE (Feb 2013): I have now produced an update to this post, to counter the critics. You can view it here.

13 comments:

Holly said...

My breastfed baby looks exactly like one of those dolls, fat rolls, boobs & all!

Nev said...

Oh dear... :s

Nev

gini said...

2 out of 3 of my breastfed babies were super chunky...

B said...

Mine too - ebf until 6 months now blw and fat as anything - 75%ile born and was above 98th by six months. Not all bf babies are tiny.

Holly said...

Same! My girl is just under the 99.6th centile at 6months I get lots of comments on it about how she must love her food.. Nope all booby milk, I hope no one would consider her obese :(

lou said...

My son is now over 2 1/2 and is stil bf and is still big for his age as he's always been . Maybe we should stop going so far to promote bf as some mums can't bf or prefer to bottle feed. This doesn't make them bad mums and they shouldn't be made to feel they are not doing right by their child!! My friend bottle feeds and her baby is tiny!! Look at life not statistics x

Murasaki said...

I can't work out if you're joking with this post or not??
Yes statistics show us formula fed babies are more likely to end up obese...but why would the makers or plastic crap care about holding up makers of artificial milk? Are they one and the same? Usually the milks come from pharmaceutical or food companies...
I also think its not just that formula = fat. I think its that formula is MORE LIKELY to = early solids, overfeeding, stomach stretching, foods given to keep baby quiet rather than stop for feeds or because its not "time" for a milk feed...plus all the socio economic stuff too.
The dolls are cute, yes they do go to normalising chubby bubs - the overweight toddler is a little concerning I guess...but I think I'd rather my daughter plays with that than a Miss Pretty Anatomically Impossible onlywhiteisbeautiful Doll. Kids need to learn tolerance for people of all shapes and sizes. I buy my daughters dolls from free trade shops - made from wool or cloth - they come in a range of colours and child appropriate outfits - and they ensure a living wage for the workers. We have been given a few plastic Chinese slave made ones too though.

...Oh I just read your subtitle, the snobby side of parenting...so I guess somewhat tongue in cheek?? I do love a snobby Brit. LOL

Jillian said...

I just want to add that I've been putting my sweet breastfed chunk o' love on the potty since he was one month old. :) He's eleven months now and does most of his business in the potty, with only a couple of wet diapers each day and no poopy diapers in a couple of months now. Elimination communication rocks. <3

I don't like this particular doll - I'm not really a fan of anything that sends the message that obesity isn't a bad thing, especially when it targets young children. I know that the pressure on young girls to be "skinny" and "beautiful" is awful and terribly skewed, but we can't send the message that being overweight is a good thing either. Especially when it's going to confuse mothers over the health of their babies.

ummifour said...

One of my children was chunkier than that doll especially at first-but never had a drop of formula or any other dairy products until he was well over one, he had severe dairy allergies so did have a specialist formula for 2 weeks at the age of 13 months as we went abroad to a country without suitable dairy alternatives and he had stopped breastfeeding by then, but that was all he ever had. He put on weight at an astronomical rate and one of the midwives coming to see him a couple of weeks after he was born laughed nervously about his 'man boobs'. Same with my youngest-though he didn't pile on weight at quite the same accelerated rate, he did have quite a paunch by 3 months to the extent he could only fit into 6-9 month clothing, anything in his size simply would not fit over his stomach or fasten. I did have another son who had to be switched onto formula for rare medical reasons at about three months old and he was a scrawny thing and still is. I think this post not only reinforces stereotypes about formula fed babies but about breastfed babies as well, that they are always lean and this isn't always the case either. Chunky dolls have been around for eons too, remember cabbage patch babies?

ladytiedye said...

I have to say, tho, typically breastfed babies, even my 20lbs by 5month (exclusively bfed) brother still tend to lean out by the time they are in school. I agree that promoting obesity @ any age is wrong. And there is no such thing as an obese breast fed baby. It is supply & demand.

Alpha Parent said...

Murasaki yes it's a jokey post. Although the link between a fat baby and the bottle accessory are fascinating. And why does the baby need to justify it's bulk: "It's Just Baby Fat!" Unusual and interesting.

Unknown said...

My sister's breastfed baby was a chunker, and my formula fed baby always had trouble gaining weight, so I know we don't follow the trend.

I am curious, though - what is the harm in selling babies with plastic bottles so that little girls can feed them? Breastmilk can be put in bottles too. Maybe the dolls should be sold with plastic boobs, instead, that the little girls can "stap on"? :P

LexieDi said...

This post is seriously hateful. Calm your tits about fatties, person, jeez.

Perhaps SOME little kids like the look of a fat baby. Maybe they want a baby that looks like they did as a baby or like they do now.

And these dolls aren't new, I had a fat baby doll growing up.

Not to mention that you're forgetting that bodies are different.

The only thing I agree with you with is that the baby shouldn't have to justify it's size. No one should have to justify their size because it's no one's business.

Stop adding to the hate fat kids, people, and, apparently, now babies have to go through. It's horrible.

Post a Comment

Related Posts Plugin for WordPress, Blogger...