Tuesday, 23 July 2013

The royal baby is here! Trot out the bottles!

Oreo is known for hijacking the issue of infant feeding for marketing purposes (remember their breastfeeding ad?) So now that Kate has dispelled the new heir to the British throne, Oreo thought they'd have another bash at the topic. However, this time the assumption is that the new prince will be bottle-fed (a bizarre assumption considering the royal family's track record of breastfeeding).


Featuring a milk bottle and Oreo cookie atop a stately cushion, the timely campaign was tweeted out with the message 'Prepare the royal bottle service!' as soon as the news of the baby's birth broke.

Then there is this 'subtle' affair from tea company Twinings:


Notice it's a wee newborn-sized bottle! No shame. Perhaps they should have just gone the whole way and filled the ruddy thing with tea! It's a mere step from nutritionally-inferior powdered cow's milk.

The influx of royal baby bottle ads is a stark reminder (if we ever needed another one) that our culture is well and truly bottle-centric. Facepalm. Headdesk. Eyes to the ceiling.

7 comments:

Nicola Morris said...

Surely the other point is that you shouldn't be giving newborn babies biscuits...

Alpha Parent said...

haha that goes without saying (I hope).

Kate and Lucas said...

I asked my nearly four year old (and somehow *still* breastfeeding) what he thought the picture was 'it's a candlestick on a cushion', followed by 'can I have a story and some mummy milk?'

ProudParent said...

This blog and its underlying victim complex remind me of the incoherent ramblings of the American fundamentalist brigade. They might represent a massive, unassailable bloc of opinion, usually in the majority, but they never let that get in the way of their insecurities and the paranoia that feeds on them.

Wake up and realise that the world is not out to get you or your agenda.

CharlieDelta said...

Alpha Parent = nail on head as usual. ProudParent = this is the least victim complex blog out there!!!! You need to get over to fearless formula feeder if that's what you're looking for.

ProudParent said...

@CharlieDelta, Interesting, isn't it, that you respond to my assertion that this site speaks to an 'unassailable bloc of opinion' with a tangential (and incorrect, as it happens) assumption about how I feed my children. Project much?

Relax, neither I nor a few tongue-in-cheek adverts are out to unseat the insecurities and paranoia at play here. You'll always have your bogeyman.

Kayla said...

Couldn't it be breast milk in a bottle? Why are we assuming its formula?

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