In our increasingly desensitized society, advertisers have to push mainstream boundaries in order to achieve an impact; And whose buttons are better to push than parents? We’re plentiful, we spend lots of money, and we’re soppy sods.
The following are genuine advertisements.
|Every child needs a family. UNICEF Croazia.|
|I wish we never had children. What you say during divorce lasts forever. SIRE: Elliot.|
|Children of parents who smoke, get to heaven earlier. Child Health Agency.|
|Smoking isn't just suicide. It's murder. CONAC Chilean Corporation Against Cancer.|
|You're the key. Fundacion Padre Hurtado.|
Left: I will donate this child and help this child.
Right (next page): I will donate later.
Medecins sans frontiers.
|WWF: Consuming the Earth is consuming our future.|
Above: My mom's going to kill me.
Middle: My mom's going to kill me.
Below: One condom... saves both lives.
Save The Children.
|We don't have enough donors. National Association for Organ Transplant.|
|Stop female foeticide. Capital advertising.|
80% of child seats are installed incorrectly.
Be sure. Child Safety Seat Coalition Toronto.
|The only witness won't talk. Women suffering from domestic violence need your help. Amnesty International.|
|BABY ON BOARD. In Italy abandoned children are more than you think. Amici dei Bambini.|
You can lose more than your patience.
|Verbal child abuse. One thing leads to another. hiddenviolence.nl|
|In Germany 180.000 children are abused every year. Please contact your local youth welfare office if you have the slightest suspicion. Child Health Foundation.|
5 million children die because of hunger every year. Trocaire. (VIDEO)
|Please don't speed near schools. (This poster was placed on windshields of parking cars.)|
Certain things hang on forever.
Set the kids free from abuse and violence. Casa Do Menor
|Don’t lose control. National Society for the Prevention of Cruelty to Children NSPCC.|
Cure For Life Foundation. (VIDEO)