In our increasingly desensitized society, advertisers have to push mainstream boundaries in order to achieve an impact; And whose buttons are better to push than parents? We’re plentiful, we spend lots of money, and we’re soppy sods.
The following are genuine advertisements.
Every child needs a family. UNICEF Croazia.
I wish we never had children. What you say during divorce lasts forever. SIRE: Elliot.
Children of parents who smoke, get to heaven earlier. Child Health Agency.
Smoking isn’t just suicide. It’s murder. CONAC Chilean Corporation Against Cancer.
You’re the key. Fundacion Padre Hurtado.
Left: I will donate this child and help this child.
Right (next page): I will donate later.
Medecins sans frontiers.
WWF: Consuming the Earth is consuming our future.
Above: My mom’s going to kill me.
Middle: My mom’s going to kill me.
Below: One condom… saves both lives.
Save The Children.
We don’t have enough donors. National Association for Organ Transplant.
Stop female foeticide. Capital advertising.
80% of child seats are installed incorrectly.
Be sure. Child Safety Seat Coalition Toronto.
The only witness won’t talk. Women suffering from domestic violence need your help. Amnesty International.
BABY ON BOARD. In Italy abandoned children are more than you think. Amici dei Bambini.
You can lose more than your patience.
Verbal child abuse. One thing leads to another. hiddenviolence.nl
In Germany 180.000 children are abused every year. Please contact your local youth welfare office if you have the slightest suspicion. Child Health Foundation.
17. 5 million children die because of hunger every year. Trocaire.
Please don’t speed near schools. (This poster was placed on windshields of parking cars.)
Certain things hang on forever.
Set the kids free from abuse and violence. Casa Do Menor
Don’t lose control. National Society for the Prevention of Cruelty to Children NSPCC.
21. Cure For Life Foundation